Santa Barbara Foundation and California Lutheran University Center for Nonprofit Leadership Host PR Workshop Led by Marketing Maven CEO Lindsey Carnett
Half-day complimentary workshop will provide Santa Barbara County nonprofit staff and board members with strategies to build media visibility and earn meaningful coverage
SANTA BARBARA, Calif., Oct. 7, 2026 /PRNewswire/ — Marketing Maven CEO and president Lindsey Carnett will lead “Building Media Visibility For Your Nonprofit: PR Strategies That Get Results,” an in-person workshop presented by California Lutheran University’s Center for Nonprofit Leadership with support from the Santa Barbara Foundation on Wednesday, October 7, 2026 from 9 a.m. to noon at the Santa Barbara Foundation’s South County office.
Through the generous support of the Santa Barbara Foundation, the workshop is offered free of charge to nonprofit professionals and board members serving communities throughout Santa Barbara County. The interactive, three-part workshop is designed to help participants develop the skills and strategies needed to identify newsworthy stories, craft compelling messages and build relationships with relevant media outlets.
“Every nonprofit has stories worth telling, but earning meaningful media coverage requires knowing how to identify those stories and communicate why they matter,” said Carnett. “My goal is for participants to leave with practical PR strategies they can immediately put to work to strengthen visibility, build credibility and create greater awareness of their organizations and missions.”
During the workshop, participants will develop potential story ideas, refine media pitches and practice identifying appropriate media targets while receiving feedback in a collaborative environment. Attendees will also learn how to repurpose earned media coverage across other marketing channels to extend its value and support broader organizational objectives.
The workshop will explore how strategic earned media can help nonprofits strengthen donor engagement, increase community awareness, support board recruitment and engagement and enhance organizational reputation. A panel of local nonprofit leaders who have successfully generated media coverage will share their experiences, practical strategies and lessons learned, providing attendees with real-world insights they can apply within their own organizations.
Carnett is a marketing and public relations professional with more than two decades of industry experience. As CEO and president of Marketing Maven, a research-driven integrated marketing and public relations agency, she has advised organizations on public relations, reputation management, social media, search engine optimization, GEO and other integrated communications strategies. Carnett also serves as a faculty lecturer for Cal Lutheran’s Center for Nonprofit Leadership and is an alumna of the university.
“Building Media Visibility For Your Nonprofit: PR Strategies That Get Results” will take place Wednesday, October 7, 2026, from 9 a.m. to noon at the Santa Barbara Foundation South County office, 1111 Chapala Street, Suite 200, Santa Barbara. Additional information and registration are available through Cal Lutheran’s Center for Nonprofit Leadership: Building Media Visibility For Your Nonprofit: PR Strategies That Get Results | Center for Nonprofit Leadership
To attend, please reach out to Sophia Coffaro at [email protected] or Brewster King at [email protected].
About the Center for Nonprofit Leadership
As the only management training center of its kind in the region, the Center for Nonprofit Leadership provides practical and affordable professional development opportunities for nonprofit leaders serving Ventura and Santa Barbara Counties. The CNL is committed to equipping nonprofit leaders with data-driven resources and training to support long-term success. To learn more, visit CalLutheran.edu/CNL or contact [email protected]/.
About Santa Barbara Foundation
Founded in 1928, the Santa Barbara Foundation actively connects donors, nonprofits, government, businesses and the people of Santa Barbara County to take on the most challenging needs facing our region’s communities. Recognizing that its work depends on the strength of the social sector, the Foundation is committed to the health and vitality of local nonprofits. Knowing that together we can do more, the Foundation mobilizes charitable giving and connects their expertise to that of donors, nonprofits and residents to create meaningful impact on the communities of our county. SBFoundation.org.
About Lindsey Carnett
Lindsey Carnett is a marketing and public relations professional who developed The Marketing Maven Method to simplify marketing by empowering leaders to make data-driven marketing decisions. Lindsey is the CEO of Marketing Maven, a research, digital and PR firm headquartered in Ventura County, and author of the recent book, The Marketing Maven Method: Secrets of a Maven.
A two-time honoree of Inc. 5000 Fastest Growing Independently Owned Companies in America, as well as an Entrepreneur 360 Most Entrepreneurial Companies in America award recipient, Lindsey has taken her business expertise global to enlighten marketing peers and business leaders about best practices in using PR to drive engagement, improve organic SEO, and grow a positive online reputation.
Having spoken at high profile national marketing and consumer products conferences and guest lectured at universities, Carnett has gained the reputation as an expert in the field of marketing and public relations. Her areas of specialties include: Public Relations, Social Media, Reputation Management, Direct Response Marketing, U.S. product launches, SEO, GEO, Event PR, and Spanish Media. To learn more about Lindsey, visit www.LindseyCarnett.com.
About Marketing Maven:
With offices in Camarillo, Los Angeles, and New York City, Marketing Maven is a full-service marketing and communications agency. With origins in direct response public relations, Marketing Maven has developed into a premier voice in brand strategy, social media, innovative media relations, market research, Hispanic marketing, digital advertising and search engine optimization (SEO/GEO). Marketing Maven leads the industry in utilizing advanced metrics to measure their clients’ marketing reach and providing competitive analysis unparalleled in the industry. For additional information about Marketing Maven, visit http://www.MarketingMaven.com.
Contact: [email protected]
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