Scooter Braun addresses feud with Taylor Swift

The ongoing saga between Scooter Braun and Taylor Swift continues to stir up conversations, especially with Braun recently expressing his desire to move past the feud. During the Bloomberg Screentime event on October 10, Braun discussed his thoughts on the Max documentary Taylor Swift vs. Scooter Braun: Bad Blood, emphasizing that he believes it’s time for everyone to “move on” from the drama that has unfolded over the past five years.

Braun acknowledged the misrepresentation of events and expressed regret over how he addressed the issue of Swift’s masters on social media instead of handling it privately. He remarked, “I think doing it out on social media and in front of the whole world is not the place,” indicating that direct communication would have been preferable. However, he confirmed that he hasn’t had a face-to-face conversation with Swift since the fallout, which raises questions about his sincerity in wanting to reconcile.

While Braun may wish to move on, many fans—especially Swifties—aren’t ready to let the past go. On social media, fans have voiced their frustration, insisting that Braun should stop mentioning Swift altogether. Comments from fans highlight the lingering resentment over Braun’s actions, particularly regarding the controversial acquisition of Swift’s masters without her consent. One fan wrote, “Can he stop mentioning Taylor Swift… wdc what he has to talk about,” while another pointedly stated, “The ‘monster’ is real, Scooter, and it’s you.”

The tension began in 2019 when Braun’s company, Ithaca Holdings, acquired Swift’s former label Big Machine Records, which included her masters, for $300 million. Swift, who had transitioned to Universal Music Group in 2018, publicly expressed her discontent, stating that she was unaware of the sale until it was made public. In her emotional post on Tumblr, she accused Braun of “incessant, manipulative bullying” throughout her career and urged young artists to protect their rights during negotiations.

Following this, Swift embarked on a mission to re-record her previous albums, starting with Love Story (Taylor’s Version) in 2021. Braun initially supported her right to do so but criticized the way she rallied her fans against him, stating, “I have zero interest in saying anything bad about her.”

Braun’s regrets regarding the situation have been expressed on multiple occasions. He explained that strict non-disclosure agreements prevented him from discussing his plans to acquire Big Machine Records with artists beforehand, leading to misunderstandings. After selling Swift’s masters to Shamrock Holdings in late 2020, the likelihood of any working relationship between Braun and Swift appears slim, especially considering Swift’s claim that she was given no chance to repurchase her masters without signing an NDA that would restrict her from speaking negatively about Braun.

Overall, while Braun may hope for reconciliation and healing, the deeply personal nature of this feud—and the strong sentiments of Swift’s fanbase—suggests that this narrative is far from over.