Russell Brand plumbs new depths of cringe by hawking $240 necklace he claims will ‘protect you from corrupting signals’

Russell Brand’s latest venture has taken a peculiar turn, as he now claims to have found a solution to the supposed dangers of modern technology—specifically, the threats posed by phone signals and Wi-Fi. In a recent video, Brand promotes a $240 “magical amulet” designed to protect its wearer from the harmful effects of these signals, suggesting that they could even lead to brainwashing.

The irony is not lost on viewers: the video begins with Brand emerging from a bush, filmed on a smartphone, as he warns about the very technology he’s using. This bizarre promotional tactic has drawn ridicule across social media, with many people questioning both his credibility and the sanity behind such claims.

Brand’s transformation from a beloved comedian to a fringe figure stems from a series of allegations of sexual assault that emerged last year, significantly altering public perception of him. Following these allegations, he underwent a dramatic shift in persona, embracing right-wing ideologies and claiming conversion to Christianity. While he denies the accusations against him, many believe his pivot towards conspiracy theories and far-right rhetoric is a desperate attempt to regain relevance.

His latest product—the amulet—is presented without any scientific explanation, relying solely on the audience’s trust in Brand. It’s evident that this marketing strategy targets a demographic that may not prioritize critical thinking, particularly those who feel marginalized or victimized by the mainstream media.

Critics argue that Brand’s new audience comprises individuals who resonate with his conspiratorial narrative, and he has capitalized on their beliefs to market his dubious products. Despite the ridicule, it seems Brand is unashamedly leaning into this role, perhaps recognizing that there will always be a market for such outlandish claims among those disillusioned with traditional narratives.

In the grand scheme, this saga reflects a troubling trend of public figures exploiting societal fears for profit, leaving many to wonder about the implications of such a shift in Brand’s career and the broader cultural landscape.