Local Services Ads for real estate now available across the U.S.

When users search for reliable local insights, Local Services Ads provide a connection between real estate professionals and homebuyers at the start of their search journey.

After a limited pilot phase, we are expanding the availability of enhanced Local Services Ads for Home Listings to all 50 states in the U.S. This improved ad format presents key property information such as pricing, images, and essential home features. This is made possible through a collaboration with HouseCanary’s comprehensive data platform. Potential buyers have the opportunity to call, message, or schedule an appointment with a local agent directly from the advertisement.

Our objective is to create a beneficial real estate experience by serving as a supportive link. Current LSA agents will be automatically included in this enhanced offering. New agents have the option to register for LSAs to begin gaining leads with high intent. Additionally, portal partners can register their agents through the LSA managed partner program.