Hugh Grant’s terrifying new movie might be about to ruin blueberry pie

Thanksgiving is almost here, bringing with it the enticing smells of turkey, mashed potatoes, and cranberry sauce. But if you’re a fan of blueberry pie, this year’s feast might take an unexpected turn thanks to Hugh Grant’s upcoming film, *Heretic*, set to release on November 8.

The movie’s premise revolves around two young female missionaries who enter the home of the sinister Mr. Reed, played by Grant. As they step inside, they’re greeted with the promise of a blueberry pie baking in the kitchen, only to discover it’s merely the scent of a candle—no pie and no wife in sight. This chilling twist has sparked interest, especially since A24 is hosting multi-sensory screenings at Alamo Drafthouse theaters across the country. During the pivotal blueberry pie scene, audiences will actually smell blueberry pie, thanks to a collaboration with Joya Studio.

The sensory experience employs atomization technology to disperse the pie scent without heat, water, or alcohol, ensuring a captivating addition to the film. This isn’t Joya Studio’s first partnership with A24; they previously created unique sensory experiences for *Everything Everywhere All at Once*. The directors of *Heretic*, Scott Beck and Bryan Woods, shared that the blueberry pie aroma serves as a metaphor for blind faith, making the experience both entertaining and thought-provoking.

Advance screenings begin on October 30, and tickets are available through the Alamo Drafthouse website, priced between $14.50 and $31.40. For those without access to an Alamo Drafthouse, some local theaters may offer their own immersive experiences, complete with exclusive treats and scratch-and-sniff cards.

So, as you prepare for Thanksgiving, keep an eye out for *Heretic*—it might just leave you with a new appreciation for the smell of blueberry pie, even if it’s from a candle and not an actual pie.