Enhance your campaign reach and frequency with video campaign groups

Managing your brand’s campaigns is now more streamlined with global availability of YouTube reach and frequency optimization for video campaign groups through Google Ads. This feature allows advertisers to synchronize reach and frequency across several video campaigns. The benefits include achieving ideal frequency targets, as demonstrated by a Google Meridian MMM study, which revealed that maintaining a frequency of 2.7 times per week can result in a 19% increase in ROI.

Additionally, these optimization features will soon be accessible to Display & Video 360 advertisers. This will allow for coordinated reach and frequency management across various YouTube line items.

The Google Meridian MMM study examined approximately 600 U.S. brands, utilizing data from 2023 to 2025. The study incorporated first-party YouTube data alongside third-party licensed TV and sales data.