The drama surrounding It Ends With Us continues even after its successful summer release, with Blake Lively at the center of some unexpected off-screen tensions. The film, which grossed nearly $350 million globally, will be streaming on Netflix starting December 9, 2024. While this marks a major milestone for the adaptation of Colleen Hoover’s popular novel, the behind-the-scenes story has garnered just as much attention as the film itself.
Blake Lively, who stars as Lily Bloom in the adaptation, had a challenging experience during the press tour. Though she was initially excited about the role, her promotion of the film quickly became controversial, particularly regarding its portrayal of domestic violence—a central theme in the story. Critics felt the marketing failed to adequately address this serious issue, and Lively, who had been a prominent figure on the press circuit, eventually distanced herself from the project. After the backlash, she stopped discussing It Ends With Us altogether.
While she has remained active on social media, posting about things like her love for baking, Lively has not addressed the film’s upcoming Netflix release. She also didn’t react to co-star and director Justin Baldoni’s announcement in September about the digital release, and fans noticed her silence on the subject. There have also been rumors of tension between Lively and Baldoni during filming, with reports of her avoiding him during the red carpet premiere and not mentioning him in interviews, despite his praise of her work.
In addition to the behind-the-scenes drama, fans have expressed interest in seeing an alternate version of the film, referencing a “Baldoni cut” of the ending. Allegedly, Lively hired a different editor for the final version, which was ultimately used by Sony. Fans are eager to see how the original version differs from the one released in theaters.
Despite all the controversy, It Ends With Us remains a hot topic, and as it makes its way to Netflix, it’s unclear whether Lively will address the film’s success or the drama that surrounded its making. Fans are still holding out hope for an official statement or appearance from her when the film hits the streaming platform.